How to Revolutionize Customer Service with Chat Bots?

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You know those smart chats that give users the answers they need in one click?
These are called chat bots. They are evolving rapidly and are an excellent tool used in a variety of messaging apps, from Messenger to WhatsApp. Therefore, it is important to better understand how they work and the main advantages of chat bots in customer service.

In other posts here on croatia phone number list our blog, we have already said that marketing automation is a trend that is here to stay. Everything is changing rapidly, but there is one area where there has been a real revolution: customer relations. And online chats play a huge role in converting visitors into customers throughout all stages of the sales funnel.


What is a chat bot and how does it work?
Chat bot
As the name suggests, bots (robots) are robots developed to optimize remote communication (chat) between a brand and its users. Basically, they are software that responds to user messages in an automated manner. However, the most advanced bots have artificial intelligence (AI), which allows them to “learn” from each conversation. In other words, their database grows as they are put into practice and the program interacts better and better with the user.


The more developed the chat bot is, the better it will simulate human service. This means that, in addition to answering simple questions for which it was programmed, the software creates a relationship with the user, accompanying them throughout the entire process of purchasing a product or service with a more personal tone of communication, which is similar to a conversation with a real attendant.


Where to use chat bot

Today, this tool is available on the main messaging apps: Messenger, Skype, Telegram and WhatsApp, the most used in Brazil. So, the customer does not need to install another app, they already use it in their daily lives.


Chatbots are increasingly used by companies to provide customer service and close deals.


Main advantages of chat bots

- It's a 24-hour channel

With chat bots, no one has to wait for long for service! The user gets answers right away and starts to build a positive image of the brand. - Optimizes communication In many cases, the chat bot will not be able to solve the user's demand and it will be necessary to forward the user to an attendant. In any case, the software provides a great filter.




- Fast response Using a chat bot, the user will not need to install an application. Just open a conversation and start interacting. - Efficient service



A bot can handle thousands of contacts simultaneously and resolve issues quickly, optimizing the work of the support team. All this without a significant increase in costs.


- Personalization As chat bots with artificial intelligence collect a series of information about the customer in their first interaction, in the next ones they will be able to offer personalized service according to their demands.



- Offers relevant content Chat bots are a great ally for content marketing , creating opportunities to offer content that interests the user, which helps to strengthen the relationship with the brand and make sales.


- More resources for the team Communication between a work team can also benefit from restricted-access chat bots, allowing information sharing and integration with proprietary software.



As we can see, chat bots represent a huge revolution in customer service.


Now, it's time to put it into practice and see the results. There are several solutions on the market, or the company can choose to develop its own bot. In any case, it is important to seek advice from a company specialized in this process.


PWR Marketing Digital can provide you with the support to successfully implement this differential and offer the best user experience.