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Make the process easy for everyone
It’s important to incorporate this process into your business plan to clearly define project requirements, identify next steps and assign ownership, and get the ball rolling. Do your due diligence to understand the roles everyone plays and make it easy for others to buy in and help by creating a clear step-by-step plan. Reducing the unknown reduces bulgaria number data friction. When you assume that anything you’re not capable of doing falls into the “not my job” description, and it’s a breeze for everyone to know what they’re responsible for and where they fit in, you reduce barriers and resistance.
Predict potential ROI.
Show the effect of inaction.
Sometimes a growth opportunity isn’t enough to light a fire—it also shows the negative effects of inaction or the wrong action. The biggest risk I see with most clients is not making the wrong move, but not making any move at all.
We have developed a visual tool that helps us quickly explain to clients that proactive optimization and expansion can lead to growth (we estimate the impact based on their budget, their industry, their business goals, the initiatives we plan to prioritize, etc.), minor maintenance can at least maintain what we have done but will likely cause the site to stagnate, and nothing will be able to do and nothing will help their work to optimize and move forward.
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