Evaluate the lead profile and see how well their characteristics fit with those of our buyer persona.
Determine how much the lead knows laos country code and mobile number about the brand and its products or services.
Determine what stage of the buyer's journey the lead is in to find out if they could convert in the short, medium or long term.
Check how much you have interacted on our social networks.
As we mentioned, these qualification factors can vary. Multidimensional lead scoring is usually more reliable when it comes to qualifying leads because of all the aspects that are evaluated; these allow for a broader and more realistic view of all the characteristics of the lead . Unlike unidimensional lead scoring , which offers a shorter view and can result in an erroneous qualification, causing us to wrongly discard leads.
Important is identifying the lead's interaction on your website, blog, social media, or landing page. This will help you determine the level of interest they have in purchasing your products or services.
There are those who interact only out of curiosity or like your page because they like your content, but they are not interested in becoming customers. On the other hand, there are those who already perform more relevant actions such as filling out a form or requesting a quote.