Mike started using influencer marketing early on, but not on Instagram or TikTok like you might expect. He noticed a paleo diet blogger told his audience to eat grass-fed beef, but he didn’t tell them where to buy it from. The ButcherBox team got the blogger to mention the Kickstarter campaign, which resulted in a bump in sign ups.
“Try to deconstruct things and don’t just use the playbook everyone else has, but really come up with your own,” Mike says.
4. Rely on third-parties so you can focus on your product
Mike fully admits that his company isn’t a shipping company or a tech company. It’s a meat company at its core and he believes that everything else should be outsourced.
“The way that we built this company iran phone number list and did it in a capital efficient way was to partner with third parties everywhere that we could,” Mike explains.
To this day, ButcherBox partners with third-party farms, processing facilities, cutting facilities, distribution facilities, shipping, customer service, and tech. That’s a big reason the company uses Shopify for its online store.
“For us, moving with a company like Shopify enables us to kind of offload the things that we’re not best-in-class at so we can focus on the things that we are best-in-class at.”
Take a listen to Mike’s full interview on Shopify Masters to find out more about how you can build a company that’s profitable from the start.