Now choose the RIGHT PHOTO for LinkedIn

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Think about how you are in your work, in your daily office life, how you present yourself to a potential client.

You are not a logo, you are definitely not wearing a bathing suit, you do not have your dog with you (unfortunately!), you are not a cartoon (fortunately!) and you do not go to the office in a “groomsman” suit, nor do you sit down for a negotiation wearing sunglasses as if you were in a car.

Be yourself in your daily work life!

Include a nice photo in a vietnam phone number list suit and tie in your profile only if your job requires this attire, otherwise be informal but be exactly the person your clients meet every day.

A recent, close-up photo, in color or black and white, where you are recognizable.

Choosing a photo is really simple if you think about the 3 elements that form the basis of your LinkedIn strategy.

Who am I?
What is my purpose on LinkedIn?
Who am I addressing?
There is no second chance to make a good first impression. [Oscar Wilde].

And finally, remember that an appropriate profile photo is one of the fundamental elements for your company's Employer Branding .

Don't change your Linkedin profile picture often
Now that you understand that the profile photo is essential and that it is not that difficult to choose it, there is bad news for you: on LinkedIn you can only insert one profile photo!

Use it well! Play it well!

There is a second piece of bad news for those who like to often change their profile picture on other social networks, such as Facebook or Instagram.

On LinkedIn, it is strongly discouraged to change your profile photo frequently.

You will need to be immediately identifiable, on the left of each post you publish your thumbnail appears with Name, Surname and Job title, changing photos often could disorientate, not make you recognizable at first glance and therefore be counterproductive.

THE BACKGROUND: An opportunity to be seized
The first 3 elements that people who visit your profile notice are:

PROFILE PHOTO
BACKGROUND PHOTO
JOB TITLE
2 of these elements are images, in addition to the profile photo it is in fact possible to insert the Background .

Yet, even though it represents a nice offer in terms of visibility, many users leave the blue background proposed by default by LinkedIn.

First of all the background can only be inserted from the desktop, it requires

dimensions 1.584×396 px ,
maximum 8 Mb and
a format of your choice between JPG, GIF or PNG .
While it is advisable for the profile photo to be professional and in line with your role, purpose and Buyer Personas, the background photo allows for greater imagination, creativity and inventiveness.

It serves to give further visibility so it can be used

to advertise your event
to show you during a trade fair
while you are a speaker at a conference or seminar
you can insert LOGO and CONTACTS clearly visible
You can use a corporate image to give more emphasis to your company.
It will help you convey who you are beyond your small profile picture, so it is advisable to change and update it as the moment arises.

Unlike your profile photo, which is visible in Linkedin searches and next to your posts, your background photo is only visible to those who visit your profile.