Develop a list of the benefits of your product that are really important

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After analyzing the databases, you can use the information obtained. For example, to set up advertising for the company's services or to make a call to an employee who makes decisions.

How to negotiate with decision makers and overcome all obstacles
Communication with a decision maker is not just a conversation or a meeting. This is the only chance to interest the person who will decide whether to buy your product. Therefore, negotiations must be conducted correctly.

If you need to present your proposal, you should prepare before the negotiations: learn as much as possible about the company. To do this, you need to study the website, social networks, and the media. Read customer reviews to be aware of possible problematic issues. All this will help you understand how to build a dialogue with the decision maker.

Let's say you've studied the reviews and seen that people complain about long response times. So, when talking about a CRM system, you should emphasize that it increases the speed of response to customers.
When negotiating a deal, it is important to build trust by showing yourself as an expert. Offer tools that actually solve the decision maker’s problems. At the same time, be honest, do not try to manipulate or hide information.

It is important to build a convincing presentation of the service. To do this, during communication, focus on the value of the product, goods or service for customers. List the benefits of cooperation. Demonstrate how your solution benefits the decision maker.


To better understand the buyer's needs, you can ask specific questions. For indonesia phone number list example, "Do you track the conversion of closed deals and monitor the conversations of managers in the sales department?" Ask questions about what you would like to improve in the company, and then tell how this can be achieved with your help.

The client in advance. This will help you briefly outline the main points that will persuade the decision maker to conclude the deal.

It is also worthwhile to support your words with facts, figures, and examples from practice. Be concise. Avoid unnecessary information, focus on key issues, and do not deviate from the topic.


Here it is important to remember that interaction with the decision maker is an opportunity to learn more about his expectations. The decision that the decision maker makes can radically change the business, so it is important to provide the employee with all the necessary information. Contracts, documents, presentations, cases, customer reviews - everything that will help make a choice.

Be prepared to compromise. You can’t always get everything you want. Be flexible and offer other options for cooperation and work. Don’t put pressure on the other person, don’t try to force them to make a decision, don’t ask them too many questions. It’s better to give them time to think about the offer, weigh all the pros and cons of using the product, but be sure to agree on the next call or meeting.