It is worth remembering that regardless of the chosen

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It refers to price, product, promotion and sales channels. Marketing mix 7P - a broad concept of the marketing mix, which is based on the classic 4P. In this case, establishing a connection between the brand and the consumer plays a huge role in the promotion strategy. Marketing complex 4C is a modern alternative to the concept of marketing complex 4P. Adapted to the needs of modern enterprises operating in the online market. Marketing mix concept examples will be adapted by brands to their needs. Each organization must decide for itself what and how it wants to sell.

Marketing mix concept, to develop a comprehensive Kenya cell phone number list promotion strategy it is necessary to: definition of the target group; recognition of promotion goals; choosing appropriate media for communication and sales; preparation of the advertising budget. Marketing Complex 4P The 4P marketing mix concept, which is considered classic and at the same time the most common, is a tool that can be used in both offline and online brand contexts. It consists of four elements: product; price; distribution; promotion. A great example of a 4P marketing mix is ​​when a company has developed a product in response to market demand.

It is then important to determine a price that will be profitable for the company and attractive to customers. Otherwise, the sale will be unprofitable or the product will not be of interest to customers. Marketing research is often carried out for this, additionally taking into account competitors' offers. Next, it is necessary to determine the channels through which the product will be delivered to customers (distribution). The last step is to outline a promotion strategy. You should prepare advertising campaign templates and ways to promote the offer. An approximate 4P marketing mix diagram allows each brand to develop a plan that will encourage customers to buy goods and services.