The Municipality of Amsterdam maps the tourist flow, by cleverly dealing with the data of social media . This gives the municipality a better idea of how the tourist flows are going and how the city can better deal with it.
GEO information makes it possible to visualize trends and developments within a city with a timelapse . Think of certain vacancies in a district, the number of complaints in a district or a change in the range of shops to vacancies or catering. In this way, the municipality can quickly respond to the changes and even make predictions based on historical data.
Digital Master, why would you want to be one?
This digital renewal is inspired by a changing environment, a changing ICT landscape and new tasks of the municipalities. Capgemini Consulting and MIT have examined hundreds of organizations in the business and public sector on the degree of digital maturity. In the image below you can see that four types of organizations are distinguished, whereby an organization works from a Digital Beginner to a Digital Master .
A Digital Master has many advantages over a Beginner. They are more cost-efficient, more successful and perform significantly better than those who lag behind. Digital Masters work from a vision, take on coordination and ensure many digital initiatives (and ensure that they are measurable). Everything is focused on really getting the most out of the digital possibilities.
digital master smart city
The four types of organizations of Digital Master
Trends in local government
As an organization, you don't become a Digital Master in one go. Yet it is necessary to start. Not only to comply with current and upcoming regulations, but also with regard to the changing task package (and environment). You can see this in the following trends that are visible in local government.
1. From government-driven to citizen participation
This trend is visible in many markets: top-down thinking is fading and bottom-up (and network) is gaining ground. This is also reflected in local government. Citizens organize new initiatives among themselves, such as WhatsApp neighborhood prevention , are active and want to have a say in changes in the living environment and develop initiatives themselves. Governments are therefore increasingly working together with these citizens and are also looking for a platform to conduct the dialogue, online and offline.
Citizens are increasingly involved , want more say and expect more from a municipality. That is why more and more municipalities are becoming open. They share more information, become more greece number transparent (for example in how decision-making has taken place) and it is becoming easier to request information.
3. Collaborating municipalities
Municipalities are not only becoming more open to citizens, but also to other parties. For example, there is increasing cooperation between municipalities, for example by combining ICT in one cluster of municipalities. They also purchase services together, such as youth care. In addition, municipalities are working more intensively with these parties. For example, by opening up the systems to suppliers and buyers. Think of care providers and UWV.
The next step is to automate processes between the systems, which reduces the number of errors and helps citizens more quickly. A good example is the Municipality of Rotterdam. This municipality has linked various systems to gain a better understanding of where job seekers, who are entitled to benefits, are located. By linking various sources (also external), the Municipality of Rotterdam gained a better picture of the size and was able to formulate targeted policy on this. This is also reflected in the project, in which the municipality helps people on welfare to find a job . This approach has proven to be very successful .