AdButton specialists have prepared comparisons

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Pros and cons, which are only suitable for budgets up to $700; larger amounts for advertising will have other comparative characteristics. Context or Social Media Marketing? To begin with, it is worth understanding what contextual advertising is , how it differs from SMM promotion, and what are the specifics of these tools with small budgets. Note that the article is of a recommendatory nature, and if context looks better for your business, but SMM is closer to you, feel free to take on social media. Contextual advertising Contextual advertising refers to advertising that Google displays in search engines and on Google affiliate program sites.

I would like to point out right away that this is Nepal cell phone number list not just text and graphic placement on a search engine page, as it may seem at first glance. It is also interesting that every year context is gaining momentum in the advertising market and is becoming more and more expensive. Therefore, organic promotion methods are starting to fail and lose their former strength, although they are still relevant in some social networks, such as TikTok. The essence of contextual advertising is to catch buyers who are sitting at the monitor with ready money in their hands, and only demand that they be sold a product.

If we consider this type of advertising from the point of view of the sales funnel, it is an effective method for buyers who have made their choice. As a result, thanks to the context, the maximum number of people from the target audience come to the site at a minimum price, but in the end everything rests on the appearance of the landing page to which the redirect is sent. For what kind of business is contextual advertising up to $700 more suitable? Your business is a unique selling proposition . For example, if you have the only gym or the only service station in the city, and if someone from the locals needs it, it will be your services.