SEO evergreen content - In the media

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How does evergreen content work in different formats?
This type of content is not used in the same way in all types of companies and businesses.

On this occasion, we are going to highlight three different ways to use it:

In the media.
For blogs.
In B2B companies.
1.- In the media
These pieces of content are very useful for working on SEO in the media.

As you may know, news, articles and reports are characterized by their expiration date.

Similarly, we cannot always offer up-to-date content using keywords or following a structure that favors SEO.

Media outlets may choose to create news texts that serve as an index to organize the rest of the news.

For example, you can create a root from which all content on a relevant topic is linked.

On the other hand, interviews with well-known personalities also have great potential to become evergreen content.

They attract searches and allow names to be associated with the website and transfer authority to it.

As an example, we can see how the ABC works its categories.

If we look closely, we will see that in the Spain section it is betting on timeless, high-traffic concepts.



2.- For blogs
In the case of blogs, the strategy is quite similar to the one we use in the media.

Lists like “best SEO tools” or “10 tips for creating content strategies” also have great potential, as do posts that describe step-by-step techniques such as recipes or user manuals.

Typically, the best option is to do keyword research on the core topics of colombia phone number list your blog and create content that can answer questions or offer insights into these concepts.

The secret to promoting this type of content on blogs is to constantly work on a “ content update ” strategy.

That is, updating the titles , the goals and the main text.

In this way, we will adapt the URL to the objectives and, if these are not met, we can vary all these elements.