What is Pinterest - Pin Analysis

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On the contrary, it is not the typical social network in which users comment on each other's posts and interact by creating online conversations.

Each board collects pins (posts) with images, infographics or videos on specific topics selected by the user.

Hence the word Pinterest: Pin and Interest.

The creators wanted to digitalize the idea of ​​the cork board on the wall where we store items with a thumbtack.

On Pinterest, people look for inspiration and ideas about new products they want to buy.

Unlike other social networks like Facebook or Instagram, the idea is not to spread images or ideas to users, but to save content for later, which makes it a perfect marketing platform.

What is a pin?
A pin is any image, infographic, or video that users can share on Pinterest.

Each pin can be linked to the original source, where the traffic is derived.

Aside from the technical requirements, it is important that the chile phone number list pin is attractive and draws the attention of users.

For business Pinterest accounts, the link to the pin is almost more important than the image itself.

Here, companies face a multitude of competitors, so it is important to create a strategy so that users see your images and stop to save and share them.

One way to encourage your audience to save and share your pins is through promotional actions and contests.

Knowing which pins are liked more than others is relatively easy to identify through the repins that each image has had.

As with other social platforms, user engagement on Pinterest is what will determine which images perform best.

In this pin of 15 recipes for St. Patrick's Day you can see a pin icon just below on the right with a number.

This means that the image has been saved by users 317 times.


What are Pinterest boards?
Boards are like “whiteboards” where you organize pins.

In business accounts you will have to have as many boards as topics you are going to discuss and in each board you will have all the pins organized, as if it were a collection.

For example, you can have a board for your blog articles, another for your online store products, another for tips on how to use your products, another with user-generated content related to your products or similar products.