This involves measuring performance

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jarinislamfatema
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Joined: Tue Jan 07, 2025 4:22 am

This involves measuring performance

Post by jarinislamfatema »

Split testing. Indicators against a previous relevant period and drawing conclusions about how the change affected conversion. This type of testing is used when it is not possible to use the A/B method, such as when testing a complex idea with a website interface.
Hypothesis #1. When changing the color of key elements of the resource, their clickability will improve and CR will increase
It may seem unusual, but changing the color scheme can significantly affect the conversion rate . Try testing several color schemes for the main elements of your resource. In one of our cases, changing the color from dark blue to light blue increased the CR by 12%.

Hypothesis #2. When designing a product card Qatar cell phone number list as a Landing Page, the buyer will receive more data to make a decision, which will lead to an increase in CR
A standard product card is a ready-made template filled with a minimum amount of data and images. When adding new items, such as a description, rating indicators, social proof like “Already more than 5,000 sales”, “Awarded in the category ...”, or mentioning competitive advantages (“Next day delivery”), interlinking with important pages or related products - the information value of the page will increase.

However, our specialists came up with another interesting move. When designing a card like a landing page , we added several blocks that answered the questions:

What do I need the product for?
What are its special features?
How to use it?
As a result, we achieved a 44% increase in the conversion rate; before including additional information, it was 0.72%, and after, it became 1.04%.
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