Development can proceed according to a strict schedule, or according to the flexible Agile methodology

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Product development can be carried out linearly: using the Waterfall method . In this case, all stages and deadlines are defined in advance and it is quite difficult to make changes to the plan. Another approach is flexible planning using the Agile method . This includes, for example, Scrum and Kanban . These methods allow for prompt change management, and they work better in situations of uncertainty.


4. Launching into sales
At the next stage, the product manager organizes the public launch and sales of the new product. To do this, he deals with the following issues:

Advertising. Together with marketers, plans an advertising campaign, selects honduras phone number list promotion channels and creative formats.
Sales. Works with sales managers and partnership development specialists, consults and trains them, sets plans.
Feedback. Studies the first customer reviews and, if necessary, sends the product back for revision.
5. Product development and support
The fifth stage can last forever, because the product manager is constantly working on improving the product and its development, namely:

Evaluates financial indicators. Checks whether sales are going according to plan or not. In addition to sales levels, he also analyzes other metrics: profitability, audience size, etc.
Deals with pricing. Develops a system of pricing and assortment policy.
Oversees promotion. Together with the advertising and PR department, tests different approaches to product promotion and selects the best ones.
Studies reviews. They can be given by clients and sales department employees.
Conducts research. Additional research on the finished product helps to better understand the user experience and identify weaknesses of the product or service.