Awareness: giving visibility to a brand's product and/or service. For example, as we will see below, an example would be launching a new product on the market.
Consideration: highlight a series of benefits that the product has. For example, a beauty brand launches a new sunscreen with a new formula.
Traffic: You want your audience to visit a landing page or a social media profile to get more followers, among other reasons.
2.- Establish the strategy
Depending on the objectives and the budget we have available for the action, we must define a strategy that is as creative and original as possible.
How much potential scope can be set to achieve that goal?
What actions would be ideal to achieve this?
How much would each influencer's fee be for afghanistan phone number list carrying out these actions?
These are some of the questions we need to ask ourselves to define the strategy and achieve an adequate CPM.
But these would not be all.
How do you want to engage the influencer?
Do you expect them to recommend your products?
Do you want me to use them or show how they work?
Are you going to include it in promotional actions such as events?
In any case, it is important to note that you need to listen to him and be open to suggestions, since he knows his audience better than anyone else and knows what might best suit them.