Tools at the intersection of online and offline

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Push notifications help you stay connected with your customers
You can promote your brand not only with your own mobile app. Your ads can be placed in other companies' mobile apps. This method is very often chosen, for example, by game manufacturers.

In digital marketing, there are tools that have both an online and offline component. These are, for example:

QR codes. They are placed on offline banners and POS materials so that people go to the website or another company resource on the Internet.
Interactive screens. This could be a digital advertising banner, a virtual czech republic phone number list screen in a fitting room in a store, a terminal for charging smartphones with several tablets installed, or other external equipment. Advertising on such devices also refers to digital marketing .
Digital TV. This is television in which the user has the technical ability to customize programs for himself: choose the genres, films and programs he needs. Digital TV also has opportunities for advertising integrations. In addition to television, there is also radio, which is also transmitted via digital channels.
Types of digital marketing
In addition to special tools, digital marketing also distinguishes separate approaches to work. These are the so-called types of digital marketing - different methods of promoting a company's products.

Content Marketing
This is the publication of useful and interesting materials for the audience in a variety of brand channels. The peculiarity of content marketing is that these materials may not be directly related to the product, but they cover issues that are important to users.

For example, a camera manufacturer might publish content on how to choose and use a camera, while a kitchen appliance brand might post recipes and useful tips for housewives.
Content marketing strategy is suitable for building long-term relationships with customers. It increases audience loyalty, smoothly introduces people to the product and leads them to purchase. It is a very smart move on the part of the company - to stay in touch with its customers until they need your product.