All year round All year round All year round

[mahbubamim077]

Increase in earnings due to high commissions on Pampadu Part-time job: recruiting personnel to fill positions at large enterprises in the country for a commission fee When?When? All year round Where?Where? In professional communities of IT specialists and marketers In real estate agencies, on websites about buying and selling housing In communities on the topic of insurance On HR forums , in groups dedicated to personnel selection According to order information During segmentation, customers are divided by frequency, check amount, and time since the last order was made. The method is RFM analysis. R – recency (date of the last order).


F – frequency (number of orders). M – monetary skype data (cost of orders). Segmentation is useful in developing personalized offers and encouraging repeat purchases. Other Depending on the business objectives, consumers are segmented by other features. They distinguish those who order on the company's website, as well as on the portal of its competitors. They look at who opens advertising mailings and who adds them to spam. They distinguish categories of buyers by the time spent on the site, by the fact of reading the corporate blog. Marketers practice using >1 method of target audience segmentation at the same time. A client can belong to several selected segments.


Let's say he/she is in the category of regular customers and those who bought for > 100 thousand rubles. What does target audience mean in marketing Drawing up a portrait of a consumer personalizes offers, products for segments. They form a portrait of a buyer for each category. Thus, developing a marketing strategy based on information about clients is more productive. Unlike general descriptions, the target group profile is specific. It contains information about age, field of activity, place of residence, income, hobbies, etc. With such analysis, it is easier to evaluate the future consumer, his lifestyle. Examples of using the target audience portrait Selection of a communications strategy.