DeepSeek: A new paradigm in the Artificial Intelligence sector

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In recent days, we have witnessed what could be considered a watershed moment in the world of artificial intelligence (AI). DeepSeek, a Chinese startup that is less than two years old, has managed to challenge established giants such as OpenAI and Meta by creating a high-performance AI model at a drastically reduced cost.

As CEO of VitaminaWeb, with 20 years of experience in the digital market, it is impossible to ignore the impacts of this change not only in technology, but also in geopolitics and the global business ecosystem.

DeepSeek: Efficiency that redefines the market
DeepSeek was born from a simple but powerful idea: to innovate with efficiency and scientific focus. While Western companies like OpenAI spend lebanon phone number list billions and use thousands of GPUs to create their models, DeepSeek achieved the same with a fraction of the resources. The DeepSeek-R1 model was trained with just $6 million and 2,000 GPUs, proving that it is possible to achieve cutting-edge results without the need for astronomical investments.

This approach isn’t just a cost issue; it signals a shift in the logic of AI development. The industry has long assumed that “more is better”—more parameters, more hardware, more money. DeepSeek is proving the opposite: “better” can be achieved with less, as long as strategy is at the center of decisions.

In my view, this not only raises the bar for competition, but also democratizes technology. Smaller companies now have a clear example that innovation does not depend exclusively on capital, but on strategic vision and efficient execution.

What makes DeepSeek unique?
Innovative Technology Architecture:
DeepSeek has implemented solutions such as the Mixture-of-Experts (MoE) architecture , which activates only the parameters needed for each task. This not only reduces the consumption of computational resources, but also improves operational efficiency, something I have advocated for years as essential for sustainable growth in digital projects.
Reduced Complexity:
By using only 8 decimal places in AI calculations instead of 32, DeepSeek has reduced memory usage by 75% . Additionally, while traditional models process word by word, DeepSeek analyzes entire sentences, doubling the speed and increasing accuracy by 90%. This simplification is a clear example of how looking at a problem differently can transform the solution.
Partially Open-Source Model:
Making part of the code accessible to the scientific community not only accelerates global innovation, but also positions DeepSeek as an ethical leader in a market where collaboration often takes a backseat to competition.
Impacts on the Global Market
The launch of DeepSeek-R1 has shaken the tech market to its core. Over the past weekend, we’ve seen a $1 trillion market cap loss for major tech companies, including Nvidia, Microsoft, and Meta. This decline reflects not only the immediate impact of DeepSeek’s innovation, but also the uncertainty it creates in Big Tech’s traditional business models.

This shift should be a wake-up call for American and European companies: traditional methods of technology development need to be rethought. Efficiency and sustainability are now as important as raw processing power.

As the leader of a company that follows and drives digital evolution in Brazil, I see this change as a catalyst for new players in the global market. Startups and small businesses, often limited by budgets, can take inspiration from DeepSeek and seek creative solutions that challenge the status quo.

Geopolitics and AI: China's Response
DeepSeek’s story is also a lesson in resilience. Faced with U.S. export restrictions that limited China’s access to advanced chips like the Nvidia H100, the startup turned a problem into an opportunity. Developing efficient methods to compensate for the lack of expensive hardware is a classic example of how innovation thrives under pressure.

The competition between China and the US in the AI ​​sector is not only technological, but also geopolitical. DeepSeek has shown that China is prepared to challenge American dominance even with limited resources. For Brazil and other emerging countries, this dispute is an opportunity to position themselves as innovation hubs, exploiting gaps left by global giants.