However, the app is already useful for many companies, especially for recruiting measures and employer branding. Apprentice campaigns can be implemented here without a large budget, and the more creative and experimental they are, the better they will be received. TikTok can also be used for general branding and image purposes. Have you always wanted to provide more insights into your research, production/development or everyday office life and haven't found the right format for it yet? Maybe TikTok is it.
However, one big opportunity is that there bolivia phone number list are probably few competitors getting in the way. There is a lot to be gained organically here! In the craft sector, for example, Würth is very present with 30k followers. From explanatory videos, behind-the-scenes insights, funny Christmas videos and hands-on videos, everything is here.
In summary, the following goals should be pursued if a B2B company wants to try out TikTok:
Show working atmosphere and insights from the company: products, workplaces and processes, people, news
producing videos for recruiting campaigns
Try to generate reach organically
Jump on the challenge train and “join in” with popular content (use viral content = good opportunity to go viral as a company)
Be first! Stand out from the competition