Digital marketing concept: what is it and how to use it?

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Digital marketing concept: We can conceptualize digital marketing as a set of actions and strategies executed in the online environment to create new business opportunities, through the promotion of brands.

In other words, its concept and applicability originate from the same concept as traditional marketing. However, it is focused on the use of digital tools as a way of strengthening the identity and digital presence of a business.

In this article we will talk about this concept (digital marketing concept) and understand the changes that led traditional marketing to this new modus operandi of communication in the technology era. Follow along!

Digital Marketing vs. Traditional marketing
With the emergence of new media ecuador phone number list came new forms of communication. And this made it necessary to develop tools and strategies that could keep up with this change.

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Therefore, digital marketing is considered by some experts as an extension of conventional marketing, simply differentiating and adapting actions to digital channels and devices.

However, it is worth noting that, just as the forms of relationship between brands and the public have changed, the concept of sales and the language used for it have also changed.

However, although the objective is the same – just as the root of traditional marketing remains the same – its ramifications are different.

Thus, through specific strategies and adapted actions, digital marketing incorporates the practice of promoting brands, products and services through the internet.

This increases consumer proximity and establishes a very direct, personalized relationship.

This is what increases the effects of marketing, since the Internet is an accessible medium with opportunities for the most diverse types of business.

Therefore, the competitiveness generated in the online environment is what makes digital marketing so attractive.

Thus, the growing development of new technologies tends to expand the potential of marketing focused on the digital environment.

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This means that an ideal communication plan must be created based on digital marketing actions. This expands the scope and scope of companies that intend to become a reference for their target audience.

Main strategies
Digital marketing concept: main strategies

Within digital marketing there are several strategies aimed at promoting brands, products or services.

However, although some of them can be applied in isolation, most should form a set of interrelated actions. This serves to enhance the results, for example.

Check out the main strategies that are part of Digital Marketing today:

However, it is worth emphasizing that content and strategy are the watchwords when it comes to digital marketing. Because it is through them that a company stands out on the internet, and not just through the quality of the product or service.

Offering quality content and presenting solutions to customers is what makes the difference for companies.

Therefore, these are the main purposes of digital marketing: to make your potential customers find your company, get to know it and create a relationship of trust with the brand.