Paid media allows flexible investments

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The platforms' requirements for investing in paid media are very low. Some of them set a value of around R$6 per day to display their ads.

This amount may increase or decrease due to dollar fluctuations. However, let's agree that it is a very low amount.

From these first ads and the acquisition of customers, you will be able to invest more and more and increase your profits.

After all, the more investments you make, the more people you reach.

Online advertising works throughout the entire sales funnel
If you think that paid media is sweden phone number list only for selling, you're wrong. It fits into several moments of the consumer journey.

For a first contact, for example, you can advertise a free e-book on a topic that is important to your audience, about a pain they face.

So, when they download the e-book, they become a lead. From this first contact, you have the chance to nurture this lead through an email marketing campaign.

Another way to attract the attention of people who don’t yet know your company is through the display network .

Imagine that you sell insurance and use Google to place a banner on a page specializing in cars. Your chances of getting a click are much higher, right?

Now imagine that this person has already downloaded your e-book and opened a series of emails, but has not yet made the purchase decision.

It's time to bombard her with another type of ad, with remarketing campaigns. You've probably already experienced this.

So, whenever this person opens their social media, whenever they watch a video on YouTube, a testimonial from a satisfied customer will appear.

This social proof is very important for those who are undecided. After all, it is natural for you to speak well of your company, but when other customers speak about it, the information is even more reliable.

And you also can't forget about those people who are already ready to buy and who just go to Google to find potential suppliers.

In these cases, a search network campaign is usually the best option to drive them to your website. But don't forget to have an irresistible sales page so that they are enchanted and make the purchase decision immediately.

Online ads are trackable
Have you distributed thousands of flyers and don't know how many of them generated sales? This doesn't happen with paid media. After all, technology allows you to track clicks and leads, identifying how many of these interactions turned into sales.

Using this data, you can identify the audience most likely to buy from your company, as well as effective channels for your campaigns.

You can even adjust the times at which your ads will be displayed based on the results you get.

Therefore, it is a fully measurable investment, which allows for an increasingly precise application of resources. In fact, this is the objective of Performance Marketing .

How to invest in paid media?
There are several platforms that allow this type of investment. Although the best known are Google Ads and Meta (Facebook and Instagram), it is also possible to advertise on LinkedIn, Taboola, Twitter, Waze, etc.

The ideal is to display your ads on the channels where your target audience is, always thinking about the objective of your business and the suitability of the content.

However, the most important thing of all is to focus on performance. This means carrying out a thorough performance analysis to ensure that money is being invested in the most profitable channels.