Adele Schipani, Founder @ Luxury Lab Cosmetics
Have online strategies brought tangible profits to your company?
As a distributor, our client is the retailer , independent or chain, who chooses our brands because their customers and because they consider our choices and proposals a guarantee for whatsapp number in canada each new collaboration.
We have always worked with online channels but it is undoubtedly with the lockdown period that web initiatives have intensified and also in this case we have been able to count on the support, availability and trust of our customers who have welcomed our ideas with great enthusiasm, bringing this same enthusiasm into the relationship with their end customers. And the success that has resulted - and the satisfaction for all parties involved - has laid the foundations for growth in terms of sales and profits for all the activities born subsequently.
Can you give us an example of an online initiative you created to generate new purchases?
We believe co-marketing is a very strong lever to increase brand awareness and engagement of our brands, offering our customers an additional benefit and reaching new potential customers.
One of the activities that gave us great satisfaction and also allowed us to decline the campaign in different ways was a promotion for our skincare brand AHAVA in collaboration with the on-demand fitness platform Buddyfit : as a gift with the purchase of products we gave away 1 month of subscription to the platform, right in the period of limitations on access to gyms & co or even simple physical activity in the open air. In addition to the online promotion, we organized live broadcasts and extra content on social media with Buddyfit trainers to entertain both audiences by sharing the concept of well-being from beauty and sport, we hired some trainers from the circuit by sending products and proposing the initiative to the press as news for the publication of articles and further promotion of the brand.