Gary Halbert made his money primarily by selling info products (books, seminars, newsletters) about how to make money.
One of the forefathers of the "make money" gurus, so to speak. You can love him or hate him for that.
But let’s leave the moral cudgel in the corner for now.
And learn from someone who could practically conjure money out of thin air.
# Reading tip: Earn money by writing - 10 lucrative ways
4) Joseph Sugarman
– The US spy who became a "gadget" copywriter
copywriter Joseph Sugarman
~Joseph Sugarman (1939 - 2022)
“All elements in an advertisement serve primarily to do one thing only: to get the customer to read the first sentence.”
Joseph Sugarman was a living legend.
He managed to get a testimonial from the Vice President of the United States.
What was the secret of his success?
Sugarman:
"I would have to look really hard to find someone who made more mistakes and suffered more defeats in their early days than I did."
Over the years, this mass of mistakes became valuable knowledge – which led Sugarman to turn it into the most expensive seminar in the advertising industry in the 1970s.
Each participant paid $2000!
A lot of money in the 70s.
What can you learn from him?
Your headline , your graphics, your design... They all have just one task:
Getting the reader to read the first sentence.
As Sugarman put it:
"If the reader is not indonesia phone number list convinced to read the first sentence, he will not read the rest."
Therefore, the first sentence must fulfill two things:
It has to be short and it has to be simple.
When this happens, it's as if your reader is sucked into the text and before they know it, they've already read the first third.
Once the customer has read the first sentence, the reading hurdle has been overcome and each subsequent sentence is easier to read than the previous one.
If you want to improve your writing style and convince the right customers of your product with your texts, I recommend his book.