Therefore, the guidelines are: reduce the mix: focus on

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As you can see, these pillars provide a strategic marketing structure, as they provide for actions with short, medium and long-term results. Let's look at each of them in detail below.Simplify the portfolio of products or servicesin this pillar we work with urgent measures to strengthen the business in the short term, taking due care so that these actions do not harm the health of the brand in the long term.

Simplifying the portfolio is a way of reducing non-essential bolivia whatsapp data production, operation, sales and advertising costs, that is, pausing the sale of products that have not yet been consolidated in the market or are used as a research tool, for example. products with a reasonable margin and (if possible) pause the entire sales chain of products without margin (generally tests or input options); slow down production or purchase from suppliers: with a view to reducing consumption during the crisis period, the ideal is for production and stock to be worked on in a coherent manner; evaluate launches with caution: new products can motivate purchases, but the investment applied must be managed with caution - the ideal is to keep only the launches of products and services that have already been announced.

Increase accessibilityin accessibility we deal with consumers' access to their products and services, which, in most cases, translates into price and promotion. In external crises, whose impacts affect several companies, we can expect that many of them will struggle to work with low prices and carry out promotions frequently in order to continue generating cash. If you work in retail, for example, this movement is practically inevitable.