How can a brand take advantage of wearable marketing?

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Wearable marketing sets the guidelines for a new way of advertising your brand. It is not just a technological trend that is increasingly accepted by users. Wearables have become accessories that can be combined with your lifestyle and clothing. In other words, they are devices that users wear at any time of the day; whether at work, while playing sports or during leisure time. They collect valuable information for people and… it's time to wake up! For brands too.

Wearable marketing for your brand

We are talking about a new emerging discipline in digital marketing . That is why your company may or even should find it interesting. Getting the usa phone number list most out of wearable marketing starts by analyzing a wide range of strategies that can be designed to achieve more attractive objectives for your business.

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Wait, you're still not convinced by this wearable marketing thing? Keep reading…
Information has been the queen of our marketing universe for years, and at La Factoría Creativa we know this. Geolocation, interaction with the community and, of course, big data are pawns that are advancing by leaps and bounds on the chessboard, thus taking on an essential role in the way we do branding and convert on the Internet. Because its function, for marketing professionals, is to provide data on the behavior, preferences, styles or tastes of our target.

Geolocation. Tell me where you are and I'll bring you whatever you want.
One of the great advantages that this technology brings to online marketing is geolocation. This device lives the life of its user, which allows companies to know where their customer is at all times.

Wearable marketing geolocation

This fact is interesting since we know that it can be used to boost brands' wearable marketing strategies. One example of this is Snapchat, the top social network among millennials and generation Z. Using geolocation, it has developed the ability to record the location of each user and create specific filters for each one of them. This offers users the possibility of sharing original and creative posts based on the place they are in.

Play with your user and… Let him win!
We already know that wearables are devices that are with the user 24 hours a day, so why not design a game to interact with your community? It's a fun opportunity to establish a closer relationship and build trust.

Can you imagine a ring that changes color depending on your mood? This technology records a person's body temperature at any given moment and allows for play. A brand can use this fun to promote itself, thus including wearable marketing in its online strategy.

Wearables marketing games

During the development process, it is essential to be empathetic and “put yourself in the shoes” of your potential client. Only then will you know what really interests them and what actions need to be designed to make the result profitable.

Big Data… The personalization of wearable marketing!
We could say that this is the “great” advantage of these devices. We have previously discussed the importance of information when designing marketing strategies. Well, wearable technology allows brands to access a huge amount of data.

A device that collects user data all day long is a “rough gem” that, if you know how to use it, will provide you with great results. Segment and categorize the different records according to schedules or habits, among other aspects.