With the Lamborghini Veneno Coupé, the Italians celebrated 50 years of sports car production. They only built three models and offered each one for 3 million euros.
Plus taxes!
The average person thought: No one will buy that. A stupid idea.
But the Veneno was already sold out BEFORE its presentation.
Today you can get this rare specimen for around 10 million euros.
Crazy?
In any case.
Lamborghini can implement such "crazy" ideas because the Italians are in a league of their own.
And you know what?
Such a Lambo also denmark phone number list exists in the world of advertising.
The Most Stolen Book in Advertising
There are thousands of business books on marketing, sales and copywriting .
But among these books there is only one Lamborghini that many talk about but only a few own:
“Breakthrough Advertising” by Eugene Schwartz.
The book costs a three-digit sum (125 dollars), is sold on Amazon for four times that price, and because it has been stolen so often from libraries in the USA, you can only read it by appointment for 30 minutes under supervision.