Digital Marketing Trends That Are Taking Hold

[rabiakhatun785]

The practicality of voice search is undeniable. With a few words that reveal a desire, the user can easily find any type of information. In 2018, 40% of people who participated in a survey called Mobile Voice Usage Trends said they use voice search .

You can be sure that this trend will increase in 2021. The challenge for companies is to produce quality content in simple, natural language — which is exactly the type of vocabulary used by audiences who use voice search. In addition, identifying customer profiles and developing topics that interest them will attract high conversion rates.

7. WhatsApp marketing
Much more than just instant israel phone number list messaging, WhatsApp is a tool that helps companies with their digital marketing . It's no surprise that the app has billions of active users. As a result, many entrepreneurs are already using WhatsApp and seeing positive results in their online advertising campaigns through WhatsApp Business .

We can predict that in 2021, organizations will benefit even more from this application. For this, a good option is WhatsShare, which allows the automation of customer service by integrating the tool with other communication applications. This way, support is offered in real time .

8. IGTV
IGTV is Instagram's new video platform (launched in June 2018) and has already shown that it is here to revolutionize audiovisual production on social media. It is a tool focused on content producers who were unable to publish larger videos (due to technical specifications) on Instagram.

It is now possible to post 60-minute vertical videos in 4K resolution . CTAs, links and the popular “swipe up” feature can also be inserted into the content to increase user interaction with the brand .

Will IGTV become a major digital marketing trend in 2019? Just look at the number of users Instagram registered in 2019: no less than 1 billion.

9. Relationship via bots
The growth of the bot market is impressive. By 2025, the forecast is for an annual increase of 24%, bringing in 1.23 billion dollars into this sector. In recent years, bots have started to be part of important social networks (such as Facebook) and the portals of many companies.

In some situations, “robots” (as bots are also called) are as efficient in customer service as a human consultant . Their capabilities include making quotes and selling products or services .

However, one of the main advantages is the integration of automation with the personalization of the relationship with the target audience. An example of this possibility is found in the Manychat tool, which is a virtual application based on bot technology.

The company schedules questions and answers for interactions with customers . Based on the data collected during conversations, the Digital Marketing strategy is directed to move leads through the sales funnel.

These features are very similar to those of automation platforms like RD Station. Because of this and the more advantageous cost, Manychat will be used even more in the coming years.

10. AMP
The use of electronic devices tends to grow and the number of people connected as well. For example, according to a survey conducted by the Brazilian Institute of Geography and Statistics (IBGE), 116 million people use the internet .

Of this number, 94.6% use their cell phones to connect to the virtual world . Companies that prioritize responsive pages and care about user experience tend to achieve good positions in search results.

With the aim of making browsing on smartphones or tablets safer and faster, Google developed a technology called Accelerated Mobile Pages (AMP) — in Portuguese, accelerated pages for mobile devices .

Some institutions, such as the Washington Post, use AMP mainly for articles and news posts. Others use it for videos and GIFs. In short, it is a digital marketing strategy that will follow human “mobile” behavior.

11. Podcast Production
Podcasts aren't exactly new, but they proved to be a huge growth trend in 2020 and will certainly continue to expand in 2021 .

This is an activity that is similar to a radio program , and can be in the form of an interview, debate or class on a specific topic. Podcasts have been an important channel for consuming content within our busy routines.

12. Featured images on Google
Images are becoming increasingly important in Google results . Have you noticed that when you search on Google, in some cases, images appear as a priority among the results ?

This happens due to a factor that Google has started to take into account and which is fundamental in marketing : images have a great power to attract our attention more quickly .

So, optimizing images with SEO image improves the positioning of your content and will likely bring great results.

It is also essential to be present on channels focused on images, such as Pinterest and Instagram.