Basic framework of 3C analysis

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The basic framework of 3C analysis consists of three elements: "Customer," "Competitor," and "Company."



First, the "Customer" analysis involves detailed research into the target market, customer needs, purchasing behavior, consumer trends, etc., and by accurately understanding the value that customers are seeking, companies can increase their chances of success in the market.



Next, the “Competitor” analysis evaluates your competitors’ strategies, strengths, weaknesses, market share, competitive advantages, etc. This analysis allows you to identify the threats and portugal telegram data opportunities your company faces in competing in the market.



Understanding what your competitors are doing can help you think about how you can differentiate yourself in the market .



Finally, the “Company” analysis evaluates the company’s resources, capabilities, corporate culture, management resources, etc.

The main objective of this analysis is to develop a strategy to maximize a company's strengths and compensate for its weaknesses. By utilizing this framework, companies can develop strategies from a holistic perspective and strengthen their competitive position in the market.

In the next section, we will explain the specific steps on how to actually conduct a 3C analysis.

How to conduct 3C analysis

When conducting a 3C analysis, it is important to first clarify your specific objectives and then proceed with each step based on that objective .



Follow the steps below to learn more about how to conduct a 3C analysis.