How to use the most used hashtags

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Hashtag is the name of the symbol "#" , in Brazil known as hash, antiphen, cardinal, or octothorpe. Some simply call it "tic-tac-toe" . On the internet and in digital marketing, the hashtag is a method of indexing keywords to indicate the subject of an article.

It summarizes the subject of your information, can be unique or compound, preceded by the symbol "#", for example: #whatishashtag. Being used to japan phone number list indicate what the information is about, it makes it easier for the public to find related information . On social networks, they create links that lead to the collection of other posts with the same hashtags marked, enabling new discoveries on the same subject. Talking about tags is not complicated.

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Reasons to use Hashtag

Increase engagement

Using the hashtag on your social media increases the number of people who can find your post and also engagement, more people interact with your post.

Reinforce the Brand

They are effective in reinforcing the brand through promotional material, new product announcements, or simply increasing interest in its products. For example, McDonald's could promote its “Family Day” campaign by encouraging people to share photos of themselves on the company premises in posts with the hashtag #familyday.


Finding your audience

Using the hashtags used by your audience, your company can be found by them . A beach inn could use #beach, #coast and especially #beachinns.

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Most used hashtags

See what your competition is using
There are tools like https://hashtagify.me that help you find great hashtags . Helping you find hashtags that your niche is using.

Check the trends
What are the hot topics in your area of ​​expertise? Your competitors can also help you find out by looking at their posts.

How to use hashtags

Be specific

The more specific your keyword is, the more results you will get from the people you attract. If your business is an ice cream shop, use hashtags like #ice cream and #ice cream buffet, but not #family fun, #time to have a drink, #jose's ice cream shop (after all, you want to reach people who don't know you, new customers), #ice cream snack.

Use terms that represent or are directly related to your business or brand. If you are a tour guide in Rio de Janeiro, #corcovado could be a good hashtag.


How to create a Hashtag?

Type “#” followed by the keyword that represents your post or article. All words must be written as a single word , such as “#HowToHashtag”.

Numbers and letters are acceptable. Punctuation such as periods, exclamation marks, or asterisks are not acceptable .

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The best Hashtags

The best and simplest way (without spending money on paid online tools) to check the effectiveness of a hashtag in attracting the right audience is to simply search for the hashtag you want to use on the social network where you want to post and see if the search results are satisfactory and if they match the desired audience.

In addition, the use of hashtags in your content can be used to promote webinars or live broadcasts through your other social networks, making it easier for campaign managers to monitor advertising across all of their social media channels.


Pay attention to where you are using the hashtag

Although the purpose of hashtags is fundamentally to “tag” and discover content, making it easier for your audience to find you, there may be differences depending on the social network used and the type of post.

The main social networks that use tags are: Instagram, Facebook and Twitter;

How to use hashtags on Facebook
Optimal number of hashtags: 3-4

Using hashtags in your Facebook posts will make your content easier to find when people with similar interests search for it. Two hashtags would be a good number, and they should be extremely related to the topic. For example, if your post is about basketball, use hashtags like “#basketball” or “NBA” instead of vague terms like “sports.”

When the post is saved to Facebook, the hashtag becomes a link that when clicked takes you to public posts that contain the same hashtag. For this reason, your posts with hashtags should be public .


How to Use Hashtags on Instagram

To find out which words are most used on Instagram , search the app with a keyword that interests you, for example, your city "Curitiba" and filter using the "Tags" tab. You will see, in descending order, the most popular Instagram tags related to that term.

It is recommended that those who have few likes select tags with fewer posts (up to 50,000). This increases the chance of visibility. As you gain more likes, you can test new tags.

Don't use 100 hashtags. Don't overdo it , use a maximum of 5 per post, and don't use a tag generator that doesn't have relevant words. Most likely, if you know how to use it, more Instagram users will discover your account.