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Your website’s bounce rate is the percentage of people who land on one of your website pages, then leave. They don’t click on anything else. They just get to one of your pages, then quickly leave. Having a low bounce rate is a strong signal to Google that people find value in your content. And if Google thinks your content provides value, it can lead to first page rankings for the topics you want to show for. For example, this page ranks #1 on Google for a list of high-volume terms related to truck campers.

you’ll see that there’s a YouTube video embedded at the top that’s 4 minutes and 13 seconds long. In most cases, most people who visit your site — 79% to be exact — will watch a video to learn rather than read belarus number data the text on the page. That’s exactly why I’ve included a video at the top of this page to engage the visitor with the video content first. If you’re curious, the average time a visitor spends on this page is five minutes.
What I like most about Moz’s Whiteboard Friday series is how they transcribe the content below each video — very clever and effective. For example, the video for the Whiteboard Friday segment below is eight minutes and two seconds long, which equals 1,477 words.