Almost half of Germans listen to podcasts at least occasionally: According to a study commissioned by the digital association Bitkom, the figure is a full 43% - and among 16 to 29 year olds, 56% listen to podcasts . A fifth of them listen to podcasts daily or weekly, and the data indicates that podcasts are becoming more popular from year to year.
This article is about what a podcast is, what types of podcasts there are, what advantages they have and what steps you can take to start your own podcast.
According to Gartner, a podcast is audio content that can be downloaded to a computer or thailand telegram mobile device or streamed online for easy listening. Podcasts are usually free and available in a series of episodes.
They can typically be listened to on almost any device that supports audio playback, such as tablets, smartphones, Bluetooth music players, and other MP3 players. The person hosting the podcast will often talk about a specific topic or topics in an episode, speaking directly to the audience. From a business perspective, podcasts offer an opportunity to strengthen the bond with current and potential future customers and inform them of the brand's key messages and offerings.