SEO Tips for 2020 - Position Zero

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Have you noticed the zero results?

These are fragments that Google generates in response to the question asked by the user.

They usually contain text, one or more images and a link, and when the occasion requires it, they also include a map.





In mobile search, the user has to scroll to see other results.

On PC, the zero result occupies a prominent position and is clearly visible in the SERP.

More and more results of this type are appearing, and they are expected iceland phone number list to continue increasing next year, although as our experts clarify, it is not that simple and everything is not worth it. What is undeniable is that this increase and the great capacity to attract traffic that they have make them the focus of attention of marketing strategists.

Any company or business that uses Google as a channel will have to work over the next few months on the necessary optimizations to try to appear in position zero.

But not everything is rosy, as these featured snippets are also accused of a serious defect, which is that they can resolve the user's doubt without the user necessarily having to click or search for new results.