If there is no opportunity to show the benefits for the child

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Then advertisers focus on the joy that the purchased product will bring to the child. An interesting example is the Kinder advertisement.

Age from 7 to 11 years
By this age, children begin to understand advertising more subtly and already recognize some marketing tricks. However, as at an earlier age, the child remembers slogans or songs from the cell phone number list commercial well. In addition, the child is still more receptive to advertising than an adult. At this age, children already have their own money, but these are insignificant amounts, and they still cannot buy what they want, especially if it requires a significant investment.

It is also necessary to focus on children and parents, because the purchase is still made by adults.

Children at this stage of life are already studying at school, they have new interests, hobbies or passions. For parents, it is not only the benefits of the product that are important, but also the success of their child in new endeavors. For example, advertising chocolate breakfasts and the Nesquik drink, which is designed for children and adults, because there is a bright rabbit, and the video itself talks about the benefits of the company's products. Everything is reinforced with a solid 5+ in the school diary or a medal at a competition.