Engagement is a term commonly used in the social media environment, and it is nothing more than the commitment that a brand has with its followers, just as its followers create a level of commitment, by following and interacting with the brand.
Throughout this article we will be looking at the importance of building a good brand strategy.
There are many ways to measure a brand's engagement:
Time in which the customer makes a purchase, also in the record of visits when the customer enters a website, as well as in the interaction that occurs through social networks, for example in the "Likes", what is shared or commented on Facebook, Instagram, LinkedIn, Twitter, among others.
In this way, we can say that engagement is the closeness that exists kuwait telegram data between the brand and people in the digital world. By measuring the levels of interaction, we can understand and learn more about what your followers like to see, what type of content they identify with, and how these users feed the brand through statistical data.
If the brand interprets the data well, it will surely find new ways to captivate its audience and increase its level of participation.
Why do we compare Engagement to a love relationship?
This may sound a bit strange, but look at it from a comparative point of view with a relationship: for a love relationship to grow and become solid, it must first be strengthened through details, getting to know each other, and maintaining a constant effort to make your partner happy, so that he or she always remains by your side.