The same goes for when you visit a product support forum. If the last update was 2 years ago, would you trust that company and buy their product knowing that their support is non-existent?
– Everyone is talking about content marketing these days, many people say it is the new SEO and this is not far from the truth.
Without content you can't do much online, with good content that is repeated you can do a lot.
Many businesses, both online and offline, use content to generate sales and promote brand awareness.
The examples are many; buffer uses content to promote their social media scheduling tool, copyblogger to promote their products and services, quicksprout to get more leads, wordstream to get more clients for PPC japan telegram data Nike to promote their shoes, BMW to promote their cars, the list is endless.
What is fresh content?
Before we get into the details of publishing, let’s look at what we mean when we say that a website needs to be updated with “fresh content.”
From experience, this is something that many people don’t understand and this makes your job of updating even more difficult.
“New content” is not necessarily content that is entirely new to the web, but rather content that is new to the particular website and not found anywhere else on the web in EXACTLY the same format.
For example, the article you are reading now is “new content” for this site because it is unique, original, and not found anywhere else online.
If you Google “How often should I update my website?” you will find hundreds of articles, but the specific content you are reading in this post is unique and exclusive to this website.