E-commerce websites - Top 10 cosmetics

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At Zara, 72% of the audience are women, at Mango, 74% and at HM, 69%.

As far as age is concerned, the audience is quite young – in all three cases the largest group is 25-34 years old.

E-commerce websites - Single-brand fashion demographics
Cosmetics
Primor, an e-commerce site of Spanish origin, is the most visited site by those who want to buy perfumes and cosmetics in Spain.

Among the first online stores we also find Douglas and Sephora.

The supremacy of mobile traffic in the sector is notable, with 90% of users accessing all websites except maquillalia.com using their laptops.


Traffic trend: cosmetics
The traffic trends of the three leaders in the cosmetics industry are very similar to those of fashion, although not as striking.

The peaks in November correspond to Black Friday and in January there is also an increase in Primor and Sephora.

We also see that last year Douglas got more traffic in the month of December.

Audience Analysis: Demographics
Cosmetics sites are most visited by female users aged 25-34.


E-commerce Websites - Cosmetics Demographics
Electronics
In the electronics sector we do not divide brands according uae phone number list to a single-brand or multi-brand criterion.

MediaMarkt is the leader in the number of electronics and home appliance sales sites in October, with monthly traffic of over 7 million.

Other electronic brands present in the top 3 are Samsung and PcComponentes.

E-commerce websites - Top 10 electronics sites
Traffic trend: electronics
In the electronics sector we see a very interesting trend.

In the three domains analyzed the trend is similar and negative.