Analytics in the service of BTL

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To understand how a particular tool works, you need to constantly monitor its effectiveness and adjust the strategy. Thanks to the analysis, it is possible to identify the target audience and understand how successful a particular campaign is.

The purpose of BTL strategy analysis is to ensure that the content provided corresponds to the desires of the potential consumer. The ultimate goal is to provide services or goods to customers who need them. The reason for success is the focus on a specific user and their desires.

How can you track UK cell phone number list your performance:

Analyze conversion actions as a result of promotions, discounts, advertising campaigns, etc.
Record how many emails in your newsletter were opened and read (a good indicator is 25%).
Track the growth of the number of subscribers and followers.
Analyze how many people visited a website or blog.
When submitting an advertisement, record CTR and clicks.
Mark transactional activity ( ROI , adding a product to a cart, completing an application, revenue from a client).
All these points are important, but the most important thing is conversions. After all, the most important thing is that as a result of the advertising campaign, the client orders and purchases a product or service. Then the advertising starts to pay off.