Services and/or categories

[fomayof928@mowline]

Many of our data views are set up to monitor keywords tagged as "conversions", "education", and "awareness".

Client objectives
Because we believe that successful search marketing is azerbaijan number data only possible when it is integrated with broader business goals, we like to spend time getting to know our clients' audiences as well as their specific niches and characteristics.

This way, we can segment our keywords into segments that reflect the segments our clients want to target. For example, in some cases, it’s based on sectors, such as our telecommunications client who targets audiences in finance, marketing, IT, and general business. In others, it’s based on locations, in which case we’ll leverage STAT’s location capabilities to track our clients’ visibility in different locations.




For clients who sell online — whether products or services — data views are a great way to track their visibility in each service area or product category.

Our own dashboard (for impressions) uses this approach to segment our service-based keywords, so our data view is labeled “Services” and the tags we track are “SEO”, “PPC”, “web”, and so on. For one of our fashion clients, the data view is related to product categories, where the tags tracked include “shoes,” “accesso