Becoming one of the fastest-growing social e-commerce pps in China, Xiaohongshu is winning over the hearts of young Chinese users. In fact, if your business is targeting Generation indian phone number Z or Millennials; or selling FMCG, fashion and beauty-related products, this is an app you must keep your eyes on. With 250 million registered users, getting-to-know Xiaohongshu is worth-while as it remains powerful in China.
If this is your first time hearing Xiaohongshu, better late than never.
In this post, you will learn:
What is Xiaohongshu
How does Xiaohongshu work
What makes Xiaohongshu so popular and successful in China
What is the meaning of the “Xiaohongshu” brand name
And if you find a video easier to process, here’s our tour of Xiaohongshu:
Table of Contents
What is Xiaohongshu?
How Does Xiaohongshu Work
SOCIALIZE AND INTERACT
BROWSE AND SEARCH
ONLINE (SOCIAL) SHOPPING
#HASHTAGCULTURE
What makes Xiaohongshu so popular and successful in China
USER NUMBER AND ITS DEMOGRAPHIC
LOYAL USERS
RELIABLE BRAND IMAGE WITH QUALITY “AUTHENTIC” PRODUCTS
EFFORTS TO MANAGE AND DIVERSIFY BRAND EXPERIENCE
What is the meaning of “Xiaohongshu” brand name
NEXT UP: LEARN THE ESSENTIALS OF MARKETING ON XIAOHONGSHU
What is Xiaohongshu?
In brief, Xiaohongshu is a $3 billion valuated unicorn company with 85 million MAUs, which first started as a small online community for young Chinese shoppers to share their shopping know-how and product reviews. The online community now became what is known as a cross-border social e-commerce platform, threatening Chinese giants such as Taobao.
A cross-border social e-commerce platform? Complex as it sounds, it is hard to define the category of this app into one specific genre or even to find the same app in the Western world. However, if to find one, it can be said that Xiaohongshu is a true combination of Instagram, Pinterest, and Amazon. The advantages of each app from the West are so well-mixed that it is no joke that Xiaohongshu may now be in a position to guide the next business model to the original app makers. Nevertheless, to really seize the market at Xiaohongshu, you should not simply think that this is a Chinese version of the apps that you already know.
Comparison of Xiaohongshu, Instagram and Pinterest's interface.