Phase 2: The customer knows your product but does not want to buy it yet
"Here, your prospect isn't completely aware of all your product does, or isn't convinced of how well it does it."
This phase is a bit more difficult.
Why doesn't the customer want to buy?
Here is the answer:
In this phase, your customer does not yet have all the information he needs to be convinced of your product. He does not know exactly what benefits your product will bring him. This phase is the biggest pond on the market:
People know your product - or cambodia telegram screening similar products. They know what desires and wishes it fulfills.
But they can't decide.
Here your task is clear:
Show the advantages and benefits of your product. And don't be afraid to compare it with the competition.
Plus:
Eugene Schwartz gives these examples for Phase 2:
“The skin you love to touch - Woodbury”
the skin you love to touch
This headline appeals to the sense of touch and creates an association between beauty and the product.
“Anywhere you go, Hertz is always nearby”
Expands the idea of where and when the product can satisfy a desire.
“9 out of 10 screen stars use Lux Toilet Soap for their priceless smooth skin”.