Give people a reason, then find a better reason

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Just tell them what to do. You don't have to be like a policeman and give orders. Gentle guidance will do. Let’s say you are creating a hello bar to attract potential customers. You don’t need a lot of copy to convince your audience to click. In fact, you need a short headline and CTA. Copywriting Tips - Tell people exactly what you expect them to do In this example, we have given the command.

It's subtle, but it contains a benefit we qatar mobile number example think readers will appreciate. We then mirror or echo the command in the CTA. We also switch to the customer’s first-person perspective. What if we swapped the headline and CTA in the Hello Bar above? We can offer two incentives to convince people to sign up for our email list. Give people a reason to do what you say, then give them a better reason It’s only 13 words of copy, but we’ve managed to give readers two motivations to join our mailing list.



One is shown in the headline , and the second is in the CTA. You can use copywriting techniques like this to make your text more weighty and grab your audience’s attention. Don’t avoid opposing opinions in your copy Marketers fear objections. That’s because objections are real. We have all encountered objections. Let's say we want a new pair of running shoes because our old ones are worn out. We can afford a new pair, and we are in a store that sells running shoes.