A brief history of Google's mission to make the web faster
In 2009, with its call to “Make the Web Faster,” Google set out to try and convince website owners to make their sites load faster.
To get website owners to actually care about this, in 2010 Google announced that site speed would become a factor in its desktop not mobile search engine ranking algorithm. This meant that fast-loading sites would have an SEO advantage over other sites.
Mobile’s now dominant role in search prompted Google to develop its Accelerated Mobile Pages AMP project. The initiative is designed to encourage website owners to create what is essentially another mobile theme based on a responsive mobile theme that adheres to a very strict set of development and performance guidelines.
Google AMP
While many website owners and SEOs complain about ghana mobile database having to prioritize page speed and AMP over the 200+ other ranking factors that already weigh them down, page speed is definitely something that website owners should pay attention to. In 2017, Google conducted a study that pretty much justifies their focus on improving network speed. They found that “ mobile site visitors are 123% more likely to bounce as page load time increases from 1 to 10 seconds. ”
In July 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate more speed-related factors called Core Web Vitals into its ranking algorithm.