Guest blogging used to be a way to rank, get seen, create a good reputation, and for many, get backlinks. All of this was easy to do, but it is no longer the case. Ranking has become difficult due to competition levels, expertise, and a variety of things that search engines are evaluating.
Building a personal brand and reputation through writing is only possible if you’re willing to go above and beyond.
Link building isn’t that simple anymore. Google started penalizing links, so, don’t do it! nofollow was recommended, and honestly, many people started seeing the clear benefits of creating “quality content”.
Google has been offering suggestions for guest blogging canada mobile database links for a decade, and they’re still answering questions today.
<img data-original="s:static.semrushombloguploadsmedia24152415b181ca977136ac79a3d9d1d9de71original.png" alt="Google’s john mu tweets about links in guest posts" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia24152415b181ca977136ac79a3d9d1d9de71Googles-john-Mu-Guest-Bloggiing.png" data-gtm-vis-has-fired-9025619_57="1" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsm…152415b18…Googles-john-Mu-Guest-Bloggiing.png">
<img data-original="s:static.semrushombloguploadsmedia270d270d522acfff2e466537d1c399c05b62original.png" alt="John Mu's tweet about attribution link" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia270d270d522acfff2e466537d1c399c05b62Guest-blogging-links.png" data-gtm-vis-has-fired-9025619_57="1" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia270d270d522…Guest-blogging-links.png">
If you are sending out guest blogging pitches and asking for a backlink in exchange for an article, you shouldn’t do this. Seasoned SEO editors will ignore these emails – while newbies may actually hurt them in the long run.