All "get-rich-quick" marketers hate this book.
Seth Godin says:
Marketing is not about finding an unsuspecting customer from whom you can squeeze as much money as possible as quickly as possible.
Quite the opposite.
Seth Godin emphasizes that marketing should be like a marriage.
# Reading tip: Why your marketing is NOT working
Marketing is about developing jordan telegram screening products or services that help your customers solve their problem.
It's about knowing your customers' worldview and desires.
It's about understanding and relationships.
The key question is:
How can you serve your customer and make their life easier? How can you understand your customer better? Get to know them even better?
Seth Godin provides you with a comprehensive answer in 23 chapters.
If you are looking for loyal and faithful customers, this book is for you.
If you want to make a quick buck by using sales tricks to sell an old grandma a Playboy subscription, then this book is NOT for you.