In other words: What exactly should the consumer do next?
Imagine you were a tax advisor and had published an article on the topic of saving taxes.
Here are bad CTAs:
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Download our comprehensive consumer guide here by entering your email address.
We'll show you 3 ways to save taxes today. Book a free consultation here. There are no obligations.
Send your tax question to [email protected] and we will respond within 24 hours.
Here are the big differences and mistakes.
Mistake #1: "Newsletter"
content marketing strategy
Nobody really wants another newsletter.
Instead of offering a newsletter, a hong kong telegram screening better example would be to offer the option to download a guide and thus receive the interested party's email.
Mistake #2: Why should I?
Content Marketing Strategy - call us
Why should the interested party call you?
What can he expect when he calls you?
Do you want to sell him something?
A lot of questions that will result in the interested party never calling.
The solution:
Tell him exactly what to expect, what he will get and that there is no risk for him.