You either love it or hate it ... Valentine’s Day is on its way, and it’s a promising sales booster for online as well as offline retailers. In this guest article, Shopware technology partner CleverReach® explains how your customers will fall in love with your very special newsletter campaign on Valentine’s Day.
For people who’re in love, Valentine’s Day can be a very opportune occasion to make their loved ones happy with a special gift. But watch out: Not everybody’s on cloud nine on Valentine’s Day. What about the singles and all those who simply understand Valentine's Day as a consumer day for unimaginative lovers?
The Day of Love certainly divides hearts and bulgaria telegram screening subscribers into two target groups: Valentine’s fans and Valentine’s haters. On the one hand, there are countless Valentine’s lovers who will fill their shopping carts with love and your products. On the other hand, there just as many singles and Valentine’s haters who are sick of the hype and consider romantic newsletters as junk mail. We’ll show you how to conquer both target groups with your newsletter campaign in this article.
The Two-Campaigns strategy for your email marketing on Valentine’s Day
First of all, it’s essential that you know your target groups. Who’s going to open your newsletter and who’s not? It won’t do to simply know the age or gender of your subscribers. A female single, who’s just ended a relationship or who’s been single for years will probably not be amused to get a romantic newsletter.