Websites that are creating original and relevant content should have no concern about Hummingbird’s algorithm, as long as there is no oversaturation of SEO keywords.
Like Hummingbird, Pigeon is an algorithm that aims to improve the ranking of relevant pages, however this algorithm focuses on local search results, rather than general searches. When a user searches for a local term, such as “stores near me,” this algorithm determines which pages will rank highly, and which will not. Some factors that could be unfavorable by Pigeon include:
Few relevant backlinks.
Poor Google My Business setup.
NAP Inconsistency.
Essentially, pages looking to rank highly in chile telegram screening local search results should properly optimize their website and Google My Business accordingly, in order to appeal to the Pigeon algorithm.
In today’s day in age, more and more internet searches are being made on mobile, making it important that users be treated with highly-optimized mobile sites when appropriate. Luckily, Google has developed a somewhat-new algorithm that promotes optimized pages for mobile users. Companies that do not have a seamless mobile experience will not be ranked highly by the Mobile Friendly algorithm, making overall mobile friendliness very important to ranking well with this algorithm.
Finally, Google’s most recent algorithm is known as RankBrain, which works to deliver more accurate search results by finding only the most relevant pages. If a website has very few query-specific relevance features, they may have trouble performing well with the RankBrain algorithm, making it important to not only maximize the user experience, but provide relevant and informative content that readers will like to see. This can be done by investigating competition to learn how they have achieved higher rankings, and then imitating these strategies into other pages.