Web architecture : includes different technologies and principles that support websites, highlighting standards focused on URLs and HTTP.
Semantic Web : This section contains all the standards related to data storage, vocabulary construction and rules for using the collected data .
XML Technology : Standards related to XML technologies, including XML, XQuery, XLM Schema, etc.
Web of Services : Focuses on message-based design commonly found on the web and in enterprise software.
Web of Devices : This section brings together technologies focused on achieving access from anywhere, at any time and through all types of devices. In this section we will find all the standards focused on mobile usability but also on the use of the web on printers, smart TVs or cars.
Browsers and Authoring Tools - Information for designing browsers, authoring tools, search engine robots, aggregators, and inference engines.
Why is it so important in marketing?
Without a doubt, applying standards focused on making our website accessible to disabled people allows us to connect with an audience that otherwise would not be able to consume our products and services .
Therefore, the only way we can reach all audiences - regardless of their physical and/or mental abilities - is by making sure it is accessible.
Undoubtedly, having a website designed under 3WC protocols also helps to generate a positive reputation for our brand .
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A W3C compliant website has to meet several compliance criteria.

Each of them has three levels of suitability ranging from "A" to "AAA".
Next, we will analyze what is necessary to achieve each of them:
Level A : This is the minimum level that certifies that a website is accessible. The developer must satisfy this checkpoint, otherwise it will be impossible for some users to access the information stored on it .
Level AA : This point goes beyond level A. The web developer should satisfy this point because if not, some users will have difficulties accessing the information .
Level AAA : This checkpoint covers the requirements of the previous two. The developer can satisfy this checkpoint so that some users do not encounter any difficulty in accessing the information.
It should be noted that in order to meet the accessibility criteria for each level, the following aspects must be taken into account:
Full-page compliance : This means that the level applies to the entire website and cannot be achieved if any part of the page is excluded.
Complete processes : if a page is part of a series of websites that comply with a process, all of them must have a level of compliance equal to or greater than that intended to be obtained.
Use of accessibility-compatible technology : that is, if incompatible information or functionality is presented, an accessible alternative must be offered.
No interference : When there are technologies that are not compatible with accessibility, these should not prevent users from accessing the rest of the content on the website.