Let your followers shop directly from your social media posts, like Instagram feed posts (images and videos), Instagram Stories, Instagram Reels, Pinterest pins, Facebook images and carousels, and TikTok videos. These posts look like regular images or videos, with an icon or a label in the corner that indicates there’s one or more products tagged in the post.
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Shoppable paid ads
Brands can choose to serve estonia telegram screening shoppable posts to a targeted audience by running paid social campaigns. Shoppable ads are often based on the products and categories a user already viewed, so they can serve as a great reminder to continue the purchase.
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Branded influencer content
Influencers can share shoppable posts, too, by tagging products in their feed posts or Instagram Stories. When a user taps on a product tag, they’re taken directly to the in-app product page on the brand’s profile. In other words, the product isn’t part of the influencer’s profile or shop, but of the brand’s.
This is a great way to create a smooth shopping experience for customers who found you through an influencer.