Marijuana legalization obviously varies state by state, and so do the laws that surround it. As cannabis brands and dispensaries enter the marketplace, they need to consider both local and federal laws when it comes to suppliers, distribution, and — for our purposes — marketing. Cannabis marketing and advertising presents unique challenges. Here are the marketing laws that are common in most states where pot has been legalized, and how cannabis brands and shops can respond.
Advertise Where the Audience is 21+
Some form of this law exists in every hungary telegram screening state where marijuana has been legalized for recreational use. In Illinois, for example, brands simply can’t place physical advertisements near places that would specifically draw younger crowds, such as arcades, parks, libraries, or schools. California allows digital advertising, but only on channels where at least 71.6% of the audience is 21 or older.
The benefit of being forced to advertise to a specific demographic — in this case, adults 21 and older — is that your audience is automatically focused. You don’t have to appeal to broader audiences, and can think about where adults in your age range are already spending time and money.