Spatial Commerce is an innovative ecommerce model that leverages spatial technologies to enhance the online shopping journey. It integrates 3D visualization, virtual reality (VR), and augmented reality (AR), allowing customers to experience products in a three-dimensional context.
The concept of Spatial Commerce doesn't have a clear single inventor. One of the early adopters is IKEA with its "Place" app, which, since the mid-2010s, has allowed customers to virtually position furniture in their homes using a smartphone app. These initial forays into AR were a step towards, but not yet a complete, seamless shopping australia telegram screening experience. While they integrated the spatial aspect – the inclusion of the user's environment – they lacked in commerce functionality, such as the ability to configure, add to cart, and complete purchases.
The true potential of Spatial Commerce unfolds when it merges both spatial and commerce elements into a single user-friendly interface, transforming it into a practical and highly promising online shopping method with substantial benefits for merchants.
Delving deeper, why is Spatial Commerce poised to be the next significant trend in ecommerce? The answer lies in the growth of the spatial computing market, which includes Spatial Commerce. This market, covering technologies like AR and VR, is expected to witness an annual growth rate exceeding 19% from 2023 to 2032 [2]. Factors fueling this growth include the rising popularity of AR and VR hardware, expected to exceed 10 million headset sales in 2023 [3], the broader digital transformation trend, and the post-COVID-19 surge in remote and virtual technology adoption.